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The 6 Questions You Really Need to Ask Yourself Before Starting a Business

Starting a small business is a risky proposition. Twenty percent of small businesses fail within the first year, according to data collated by LendingTree from a variety of U.S. Bureau of Labor...

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3 Datasets That Will Enhance Your Customer Experience

Customer experience. User experience. Data and analytics. What do these things really have to do with improving the bottom line?

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3 Quick and Easy Ways Small Business Owners Can Reduce Stress

Being a small business owner comes with some pretty big responsibilities — not to mention big stress. As most busy professionals know, working to achieve goals can get you mentally sweating. This...

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Why Outsourcing to India Is a Good Choice for Small Businesses

More and more businesses are turning to outsourcing as a cost-effective way to make sure their operations keep running smoothly and are handled by experienced professionals. For these companies,...

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20 Questions to Ask Before Setting Up Your Business Bank Accounts

Starting a business is exciting, complex and fraught with countless decisions before you make your first sale. One important choice is where to set up your business bank account and what kinds of...

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​4 Lead Nurturing Techniques to Improve Customer Relationships

Email marketers often focus so much on acquiring new customers that they overlook the importance of retaining the customers they already have. It’s important not to fall prey to this habit. Research...

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​Business Naming Strategies You Have to Know

A strong brand name is the cornerstone of any business. When launching a new business, a strong name can help you attract and connect with customers. It can lead to buzz, increase recall, and...

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Blogging vs. Freelance Writing: What Is Better for Making Money as a Solopreneur?

Bloggers and freelancer writers are quite similar in terms of what they do and how they work. They both write articles to earn money, and they write mostly for an online audience. However, there’s...